OperationalCore service moduleLanding / Conversion / Engagement

Conversion-Grade Landing System

Reusable hero/proof/CTA module library with guardrails and variant surfaces for measurable conversion gains.

Primary job

Standardize and optimize landing structure for conversion reliability.

What This Module Does

  • Provides reusable hero, proof, and CTA building blocks.
  • Supports variant creation for experimentation and personalization.
  • Applies brand and quality guardrails across landing pages.
  • Connects module behavior to event instrumentation for optimization.

Parameters

5 inputs

Inputs that define scope, intent, constraints, and runtime behavior.

primaryOfferOrCta

Requiredstring

Core action and message the landing experience should drive.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

proofInventory

Requiredstring[]

Proof points available for trust and persuasion modules.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

brandInputs

Requiredobject

Brand rules and constraints used by guardrails.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

conversionGoal

Requiredstring

Primary conversion event for module optimization.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

personaContext

Optionalstring

Persona cues for variant storytelling where applicable.

Source: bouncebeam-business-os/fundamentals/offers.md

Buttons (Actions)

3 actions

Discrete actions that trigger module behavior.

Build variant

Operational

Generates a module composition for a campaign or persona.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

Publish variant

Operational

Ships the selected variant once approvals/quality gates pass.

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

Compare variant performance

Operational

Evaluates module variants using event instrumentation.

Source: bouncebeam-business-os/fundamentals/features/10-experimentation-optimization-program.md

Levers (Settings and Policies)

3 levers

Persistent controls that tune quality, risk, and throughput.

Module mix

OperationalSelect

Choose and arrange hero/proof/CTA composites for the page.

  • Hero
  • Proof
  • CTA
  • Interaction

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

Variant surfaces

OperationalToggle

Enables multi-variant testing surfaces for optimization loops.

Default: Enabled where experimentation is active

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

Guardrail strictness

OperationalPolicy

Controls how tightly brand and quality policies constrain output.

  • Standard
  • High governance
  • Custom enterprise

Source: bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md

Outputs And Telemetry

Outputs

  • Reusable module compositions
  • Variant-ready landing templates
  • Instrumented conversion surfaces

Telemetry

  • land
  • assist_event
  • convert

Outcome focus

  • Landing
  • Conversion
  • Engagement

Dependencies And Guardrails

Dependencies

  • Brand inputs
  • Proof inventory
  • Conversion goal mapping

Guardrails

  • All modules must pass quality gates and evidence density requirements.
  • Variant changes should remain measurable and traceable.

Sources Of Truth

Every claim on this page is tied to one or more repo source files.

bouncebeam-business-os/fundamentals/features/05-conversion-grade-landing-system.md
bouncebeam-business-os/fundamentals/offers.md
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Conversion-Grade Landing System | Bouncebeam Documentation